Market research and field analysis are occupations that rely entirely upon the acumen of people conducting the job. While tools and equipment's can be gathered, bringing together the required human resource base is the exacting factor. At HARD Market Research Services, the prime focus has been identifying and training the most suitable professionals who can diligently undertake market analysis and field research jobs, with the needed precision.
The team at HARD Market Research Services is primarily trained to work on field. There is a dearth of online databases and credible documentation. Thus, in order to obtain accurate results, it is pertinent to directly work with individuals and groups under study. The team members therefore, are trained to conduct extensive market surveys that provide solutions to specific complexities. The team is adept at drafting personalized research methodologies that perfectly figure out the target audiences and thereby, help reach upon quick and specific solutions.
HARD Market Research Services team comprises of 90 full time staff members who are currently operating from various offices. In addition to this team, the company has also fostered a supplementary human resource wing, which works from outside, in capacity of external associates and freelancers. These team members work with HARD Market Research Services on project basis and thus their skill and tact is utilized as per the work requirements.
Hem Sanwal (Managing Director and CEO)
He is one of the primary founders of the company; Post graduate from Delhi University and he has over 19 years of Market research industry experience. He has worked extensively on projects across industry verticals such as B2B.B2C, HealthCare, FMCG, Personal care etc. His expertise includes project management, Sampling, Methodology evaluation, Budgeting, Manpower planning and even final evaluation of data. He looks after overall Business management of the company in India.
Rajendra Joshi (Managing Director and COO)
He is graduate with experience of over 18 years in MR, he is also one of the primary founders of the company and looks after day-to-day operations of the company along with Business Development and Client servicing across India. He has extensively handled all kind of studies like CLT, GD, HH, corporate/ Semi corporate, automobile clinics etc.
Gautam Mehra (CRO)
Post Graduate from JNU with over 18 years of professional experience in social and corporate research having handled ivy league clients has extensive experience on the FMCG sector, Packaging, Waste management, social issues including aspects of livelihoods, gender, climate change mitigation and adaptation, sustainable production and consumption.Project planning and management across domains (Insurance, financial institutions, FMCG, CSR) including research and data collection, analysis and reporting
Santanu Goswami (VP Research)
MCA, Mtech, PGDBA with over 11 years of experience in MR.Looks after the ITeS of the company including online survey Extensive experience on Backend Management of CRM for many well known FMCG companies.